Diamonds Are Forever
And The Diamond Engagement Ring
Diamonds Are Forever
“Diamonds Are Forever” has been
tagged as one of the most recognized and most successful
advertising and marketing slogans of the 20th
century. Ok, you know me and to a degree how I feel about De
Beers Diamonds. I’ve said this time and again; if it relates
to diamonds, check in the background for De Beers, you are
most likely going to find them. Well guess what? They are
the ones behind the, “Diamonds Are Forever” ad campaign!
Who Let The Diamonds
Out?
Since the “Diamonds Are Forever”
was launched, there has been a remarkable increase in
diamond production and supply and the diamond jewelry
industry has expanded into one of the largest industries in
the entire world. Hands down, the Diamond Engagement Ring
has become the staple for this flourishing industry. It
embodies everything women envision being in love; warmth,
brilliance, sparkle, eternity, mystery and romance.
Why They Believe
Diamonds Are Forever
I was once in a sitting room
reading Forbes Magazine buying time before a corporate
meeting. While waiting, I couldn’t help but notice four
professionally dressed women gathered around one of their
girlfriends who had recently been proposed to. She was
beaming as she showed off her 2.5 carat diamond engagement
ring. Her girlfriends, all single, talked, but not about
marriage or their wedding day, but about being proposed to
and receiving their highly sought after diamond engagement
ring.
Each of them acknowledged that
it was dream come true and a moment they couldn’t wait for.
They all knew the type of diamond ring they wanted and the
setting. As they were going on, I’m thinking to myself, “De
Beers has done it again!” That slogan, “Diamonds Are
Forever” and the other one, “Diamonds are a girls best
friend,” has sparked a fire that burns in women’s hearts
around the world!
Starting from when they are
small, most girls start dreaming about the day they will be
swept off their feet, not by a knight in shinning armor, but
by a knight in shinning armor with a glistening diamond
engagement ring to present to the love of his life.
So You Wondering, “Should You Give Her a Diamond Engagement
Ring?”
If she’s the one and you know
this in your heart of hearts, then a diamond engagement ring
is the only way to go. Unless of course she emphatically
says something along the lines of, “Honey, I don’t like
diamonds… Honey, diamonds are for losers… sweetheart, I’d
rather have a turquoise ring than a diamond…” Ok, we know
the chances of a woman saying something like that is slim to
none, so GET HER a DIAMOND, because you should already know
how she is thinking and feeling. She’s thinking, “Diamonds
Are Forever!”
For many women, I'm not really
sure they care that much about the actual wedding band. You
never hear too many of them talk about what the wedding band
looks like or how nice it is. Their focus and thoughts are
on that diamond engagement ring; they talk about how many
carats are in that rock, what setting does it have and how
did he present it to you.
Being in the jewelry business as
long as I have, I’ve learned that the diamond engagement
ring means a lot of different things to different women; for
most, it bespeaks of love, romance, and commitment and is
viewed as the essence of love.
So what are you waiting for?
You’ve found THE ONE, now its time to find the ring!
Remember, Diamonds are forever; may your love spring forth
and sparkle like a brilliant Diamond Solitaire Ring!
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